The Ultimate geofilter Guide for marketing / roi on snapchat
Updated June 6, 2018. See recent additions in Section 4.
If you’re reading this right now, I think it’s safe to say you’re interested in figuring out how to measure Snapchat’s impact as a marketing tool.
Welcome to the club, friend.
AUTHOR'S NOTE: Will you work together with me to create a crowdsourced global geofilter case study? We have readers in North and South America, Europe, Africa, Australia and Asia, which means we can use data points from Snapchat marketers around the world!
I'm happy to credit anyone who contributes to making this a truly comprehensive guide with a direct shoutout and a backlink to your website/work.
Send me an email at firstname.lastname@example.org to contribute.
This extensive guide offers everyone an opportunity to explore the power of Snapchat geofilters for marketing.
We break down geofilter marketing, Snapchat geofilter analytics, and discuss how to get Insights from the data you get back.
As this guide evolves, we'll add strategies for marketing as well.
Table Of Contents
02a. Paid Impressions / Swipes
02b. Shares / Uses
02c. Earned Impressions / Views
02e. Share Rate / Usage Rate
02f. Camera Time / Swipe Time
04. Case Studies & Resources (Updated 6/6/18)
05a. Snapchat Memories Create Phantom geoFIlter Views
In this ultimate guide, I break down Snapchat analytics for geofilters/lenses and what each specific metric represents as a data point.
When possible, I add real examples from Beaumonde projects to serve as case studies for each element.
In this way, we begin to explore the deeper insights available for marketers with geofilter marketing.
How do I know so much about geofilters?
All told in 2017, I had nearly 1 million views of my geofilters with a total ad spend of around 600 dollars.
Yep. 600 dollars for 1,000,000 views... you do the math.
Some geofilters were for clients, some were purely for fun, but most of them were done in the name of SCIENCE!
I’ve tested filters at locations all over the United States and managed a series of filters in the UK.
We’ve managed ad campaigns for a lot of different industries. My partner Caro even created a Beaumonde Snapchat Analytics calculator with Airtable & Excel so we could extract more insights from our results.
I see serious untapped potential in Snapchat geofilters as a marketing tool. You probably do too, which is why you’re here. Let’s get into it.