Scoremore Shows & Interscope Records
Trill Sammy - No Sleep Vol. 1
Team Member: Shep Bryan
Creative Direction + Immersive/Interactive Design + Web Development + Social Media Strategy
The Goal: Make a splash for Trill Sammy’s debut album with Interscope and give long-time fans a fresh way to experience Sammy’s music.
Create an album cover design that fans could then travel INTO via an interactive 360° website.
Launch a concept that is easily accessible via web & social, from any device, with no additional downloads needed.
Give Sammy’s team an activation playbook & social media strategy to effectively push this unique concept to followers on ALL platforms
Instagram, YouTube, Facebook, Twitter
The Result: Sammy’s interactive album art experience put up insane levels of engagement with fans, especially on Instagram, reaching 20% engagement rate in the first two weeks and settling to a lifetime engagement of 17%. Read the case study here.
The website was a stunning & intuitive experience for any visitor on any device, whether they arrived by clicking Sammy’s Instagram bio link or by simply typing “trillsammy.com” into their browser.
Supporting 2D creative assets for social helped send fans into the full 360° experience by teasing what they would find in the interactive space.
Beaumonde collaborator & freelance 3D/AR artist Tillavision created additional video content for Instagram in support of the release, as seen below.
"Working with Shep and the Beaumonde team was amazing. The whole process from mapping out our creative ideas and integrating the technology into our website was executed flawlessly. Any time we brought new ideas to the table, their attitude was always to figure out a way to make it happen. They also helped us activate our 360 project across all of our social platforms effectively, which really made the most out of the project. Overall, Beaumonde really worked well within our already large and established team. They never missed any deadlines and always collaborated well with everyone.”