Which Social Media Platforms Support New Media?

Hey folks, Beaumonde co-founder Shep Bryan here with a tool you can start using TODAY to plan out your immersive social campaigns in 2019.

This awesome resource summarizes which social media platforms offer the most support for new media, including:

360° content,
180° content,
Virtual Reality (VR),
Augmented Reality (AR),
Mixed Reality (MR or XR),
and 3D content.

New media offers a lot of new ways for marketers and content creators to tell stories and engage audiences. (If you haven’t thought about using new media in your marketing, you can learn what it would look like in our blog about the Playground Technique).

Maybe you hadn’t realized, but your favorite social media platforms are rapidly adding support for new media.

That’s why I made this spreadsheet.

Since these updates aren’t necessarily flagship features it can be hard to keep up with them when they’re released.

Additionally, below the spreadsheet I provide instructions on how to browse the various “views” as well as a written recap of the info contained here.

PS: if you want to get started with Facebook 360 in 2019, drop your email below and get my Facebook 360 checklist! It will save you hours of troubleshooting.


 

Social Media Support for New Media

 

There’s a lot of good info in this table.

I’ve created a few views that should make it easier to sort. As you can see in the images, click the view list to see alternate options.

  • New Media Content Support - this broad view offers an overall look at which social media platforms support new media content.

  • New Media Ad Support - which platforms offer the most ad options?

    • Best 360 / VR Ad Platforms - Sorts ad options for 360 support

    • Best AR Ad Platforms - Sorts ad options for AR support

    • Best 3D Ad Platforms - Sorts ad options for 3D support

Feel free to email me or message me if you have any suggestions for improving this table. I update it every time a new feature is added or announced. If you see something outdated or incorrect, let me know and I’ll update it.


Here’s a text version of the table for those of you not interested in diving into my AirTable spreadsheet. It doesn’t have quite as much info, and you can’t sort it… but it should still work.



More updates to come for Tier 3 & Tier 4 platforms soon…. honestly they’re not very viable as new media ad solutions so you needn’t worry too much about them anyway.

Tier 3: Meh

These are platforms that offer only nominal 3rd party support for 360 (i.e. you can share YouTube 360 videos on the platform)

Tumblr, IG Stories.

Tier 4: Garbage

These are platforms that offer no native support at all for new media and don’t accommodate 3rd party support either.

Medium, Instagram, Pinterest, Linkedin

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Shep Bryan, Co-founder & Chief Strategist

I’m a songwriter and strategist in Raleigh, NC. Obsession is probably the right word for my fascination with new media storytelling. I lead the Strategy team at Beaumonde where we are defining how VR, 360, AR and 3D content creates opportunities for storytellers and marketers in music, entertainment, and culture. Let’s create something awesome together.

Want to connect with Shep? Shoot me an email or connect on Instagram.

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