Raleigh Is Dope - The New City Of Raleigh Logo
(Updated July 15, 2018)
With Raleigh on the rise, it’s time for a fresh look. In this blog post we discuss the the new City of Raleigh logo and what this Raleigh rebrand means for our beloved city going forward.
Raleigh finally has a logo that can be consistently used throughout the city. Until now the city has mostly used the Raleigh Seal as an unofficial brand. With this new logo, we make our first foray into the land of the branded elite. Pinch me.
The city revealed the new Raleigh logo with this short video:
Business Objective for City of Raleigh Branding Project:
Raleigh hired Oklahoma-based consultant Cubic for $83,000 to talk to residents and conduct research about the perception of the city. The Assembly, a Raleigh Design Firm, was hired for $143,000 to create the new brand based on Cubic's research. The city took deliberate steps to ensure that the finished product was a fitting new identity, and their intentional approach included several iterations and significant research. All told this endeavor cost the city $226,000. For locals, this amount roughly equates to about 45,000 Cook Out trays.
Let’s dig in.
The Minimalist Approach
It’s no doubt that this logo is taking a step in the right direction. Over the past 10 years Raleigh has grown a tremendous amount. The Raleigh metro area has become an urban epicenter where families, businesses, and culture can prosper. With this growth was the need for an up to date and urban looking logo. The Assembly dropped the old-school garland, updated the oak tree to reflect organic and tech sensibilities, and picked a new trendy font for the city. In addition to this logo which will now be used in a variety of ways throughout the city, The Assembly presented two fonts, a Raleigh Mission Statement, and a Vision Statement - all of which were immediately approved by the city council.
What this logo means for Raleigh Startups
As a member of Raleigh’s startup community, I am excited that the city finally has a consistent visual identity. When the logo was first revealed I’ll admit I joined my voice in with the collective grumbling.
The City of Raleigh logo has grown on me though, and midway through 2018 I’ve started to see it pop up around the city on buildings, trucks and more.
These days I’m more prone to say that this logo lends itself to comfortable ubiquity. It’s an accessible visual concept, built around symbolism that is both familiar to current denizens Raleigh and welcoming to potential new residents and businesses.
If you dig into the comment sections of articles exploring Raleigh’s new logo you’ll find a mixed bag of perspectives. Many citizens are underwhelmed with the new brand, but I’d say a growing number are coming around.
We are all rooted in our past even as we propel ourselves into the future - and for Raleigh this logo captures our origin and our destination well. For me, the ultimate appeal of this new logo is the welcoming face that it puts on our city’s effort to change the world. The way this new brand says “welcome to Raleigh” gives me great excitement for the future of the city.
Here is a video from the city of Raleigh that explores possible brand applications.
Does this logo hit the mark for you?
At the end of the day, it isn’t a logo that makes a city's brand. A large part of what defines a city’s brand is the collective story told by the people who live in the city. I look forward to seeing some consistency in design throughout Raleigh, which (at long last) this logo will finally provide.