Snapchat Create, The Exciting New Dashboard for Filters and Lenses

Woah! Snapchat creative has a new dashboard. Let's do a quick round-up on the new layout and update you on the latest in Snapchat-dom.

FYI before we begin: In case you hadn't noticed yet, www.geofilter.snapchat.com is now www.create.snapchat.com. This is indicative of an overall shift in the way Snapchat is presenting marketing on their platform. To my surprise as well, the new creative dashboard allows the creation of Custom Lenses. And in December of 2017, they opened up Lens Studio, a program that lets users create new AR lenses/filters. Seems to me like Snapchat wants to empower their user base with extremely creative, intuitive personal marketing options. This is HUGE, but more on that will come later. For now, DASHBOARDS!

 Old Snapchat dashboard for personal accounts

Old Snapchat dashboard for personal accounts

 Old Snapchat dashboard for business accounts

Old Snapchat dashboard for business accounts

 Old Snapchat dashboard (detailed) for business accounts

Old Snapchat dashboard (detailed) for business accounts

And now, the dashboard looks like this:

 New Snapchat Creative dashboard - personal

New Snapchat Creative dashboard - personal

 New Snapchat Creative dashboard - business

New Snapchat Creative dashboard - business

 New Snapchat Creative dashboard - Business detailed

New Snapchat Creative dashboard - Business detailed

Now, let's take a peek at the creative interface for making geofilters and lenses.

In a personal account, we currently have the option to do Filters AND Lenses!!! WOAH! When did this happen?? I feel like just in the last couple days, so I'm extremely excited. Here's what the personal interface looks like:

 Snapchat Creative... Personal dashboard featuring filters and Lenses

Snapchat Creative... Personal dashboard featuring filters and Lenses

The business account doesn't offer Lenses yet, so it looks like this currently (as of 2/10/2018).

 Snapchat Creative - Business dashboard with filters but no lenses (YET! Cmon.. don't hold out on me)

Snapchat Creative - Business dashboard with filters but no lenses (YET! Cmon.. don't hold out on me)

So there you have it... the new stuff is looking great. Very intuitive. Excited to see what other new offerings are around the corner. The reason why Snapchat is one of my favorite platforms is because they truly honor the creativity of their users, and they empower them in new ways... An open platform for making AR lenses that plugs directly into Snapchat? That's so awesome!!!

Until the next time, Snapchat marketing amigos.

Peace out,
Shep