Over 1.5 Million Views Later: Our Favorite 360° Photos & Designs
From Google Street View, to our Kuula 360s, to our work creating 360° interactive album covers, Beaumonde has officially surpassed 1.5 million views online. Take a look below!
Since 2016, we have been creating new marketing strategies that use immersive media. We've created viral content, pushed the boundaries of Facebook 360° ads, and shot some of the coolest 360° concert photography ever, among other things.
Earlier last week we cracked 150k views on our Beaumonde Kuula Profile, pushing us over 1.5 million views total online, and to commemorate we want to share some of the 360 degree photos that have helped us reach this ever-increasing view count! Shep curated a collection of our best 360° shots. Have a look at them here.
Our portfolio of work includes all sorts of interesting & innovative applications of 360 degree photo and interactive content. Unlike many other creative companies working with 360 degree immersive content, we love to work with still/static images.
360° Content & Shifting Perceptions
360 degree video is oftentimes too overwhelming as a marketing medium — audiences don't know what they need to focus on when they're suddenly dropped into an entirely new virtual space. It makes it hard to capture their attention with this type of immersive marketing or digital experience.
Over time, I think this problem will begin to resolve itself as more people become frequent users. For now, it takes an incredibly distilled storytelling process in 360° to tell the kind of story that a company is looking for with both short form and long form video content.
(P.S., 360° content is revolutionizing the music industry & redefining album covers since their birth in 1938. Check out our blog on interactive music marketing to learn more about this calisthenic field.)
Longevity & Experiential Marketing
360 degree photos and graphics give us the opportunity to create immersive moments frozen in time — moments that can be viewed on a mobile device or desktop as a magic window (as well as through a VR headset).
We think it's important to create an MVP (minimum viable product) of 360° content that meets users where they are — on their mobile devices. They're not walking around with VR headsets, but they have their phone with them everywhere they go.
Hopefully, our portfolio of innovative 360° photos and designs will continue to grow through 2018 and 2019 as people recognize the power of what we do as a marketing tool. 👍