5 Awesome Things Google Street View Does for Your Business [Plus: Raleigh is growing by 3.4% each year]
Beaumonde is a Google Street View Trusted Agency. Keep reading to discover 5 wonderful benefits of Google Street View for local businesses.
Raleigh is growing like crazy!
A Forbes study last year found the Raleigh metropolitan area was the fastest growing in the United States, increasing 47% from 2000 to 2012.
New businesses are sprouting up left & right in Raleigh... and Google Street View is a great way for businesses to distinguish themselves online while engaging with new people.
1) Connect with Your Audience
With the influx of new people in Raleigh, locals will want to explore online before they visit in person.
According to Forbes, retailers state that 82% of consumers do research online before visiting a store.
Google Street View is one of the best solutions for attracting your target market because it offers transparency and excitement. People value transparency and Google Street View encourages this, showing your business with doors wide open.
Businesses needing to get the attention of new people can use Google Street View to engage interest, increase trust, and connect with communities.
Try Before You Buy
A Google Street View map creates connections with people by putting a face to your business' name.
For Example: pretend you own a restaurant in Raleigh that has a great patio atmosphere. Before coming for dinner, people naturally will want to see if your restaurant will be worth their time and money.
A powerful 360° photo or tour via Google Street View builds trust and motivates people to come visit. At the same time, any questions potential visitors may have are instantly answered (whether about location, atmosphere, seating, viability for their personal needs, or anything else).
2) Build Trust!
In a survey on the impact of search listings for local businesses, Google found that businesses with a complete listing within the search were 197% more likely to be viewed as a place people can depend on. Customers want to know that small businesses care about them, are reputable, and offer quality products.
Having your business on a Street View map gives people a behind-the-scenes look at your business. It shows that your business has personality.
Plus, search results that have Google Street View are more engaging. This cuts through the buzz of search results, and social media, while reaffirming the efforts of your marketing campaign to describe your value.
Fun Fact: Raleigh is experiencing historic growth! In 2017 there were 174 outdoor events in downtown Raleigh, with approximately 929k attendees total.
3) accessibility & Convenience
Mobile Street View Map
Tours in 3D on Google Maps are easily accessible.
Check out this screenshot below of my mobile search on Google Maps. See how close the 360° tour is to the search bar?
The 360° tour is there immediately when pulling up search results. All you have to do is click in to explore and learn more.
With a growing population in Raleigh, more and more people are looking for things to do. People new to the area will have so much to choose from they won't know where to begin.
Having your business on Google Street View shows people quickly if what you offer is what they're looking for..... all from the palm of their hand, or the comfort of their sofa.
Plus, using Google Street View is easy to use on both desktop and mobile.
Desktop Google Street View Map
When searching for a business on Google Maps, you don't need to look very far for an immersive experience. In only three clicks, people using Google can see spaces in full 360°.
4) Motivate Action
People turn to Google for sources of information. In fact, 2 out of 3 consumers look for local business information on map sites/apps (see graphic below).
Using search engines helps save time and aids in informed decision-making. Having your business on a street view map also aids in likelihood of purchase. People get what they're looking for while searching more quickly through visuals, not just text.
In fact, people retain 80% of what they see versus only 20% of what they read. The quickness of visual messaging from a street view map leaves a more lasting impact on people searching through Google.
Be a place people want to come visit! How many potential sales are lost because people choose to go elsewhere simply because your business seemed too unfamiliar online?
5) Integrate with your marketing campaigns
Even though it's an option to do active marketing (e.g., pay for a 360° marketing campaign), you can use Google Street View as a form of passive marketing. Putting 360° photos of your business on a Google Street View map means your content is just there, there forever. It's not something you have to maintain.
People can interact with your 360s on Google street view on a daily basis. 3D on Google Maps is like evergreen trees, once planted they're there year-round. This works great for small businesses in any discipline (from restaurants in Raleigh to art museums).
Beaumonde Can Help!
Our 360° VR tours work not only for Google Street View. 360° tours integrate seamlessly on websites, social media, and as a part of content marketing strategies or marketing campaigns. Your 360° tour could be embedded on your website or Facebook page today.
In addition to Google Street View tours and 360° content services, we also do branding, marketing, and can help with distribution across social media platforms.
Interested in getting started with Google Street View? Learn more here.
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Andrew Cheek is the Head Writer and Content Coordinator for Beaumonde. He graduated from NC State University and is in process of polishing the manuscript for his children’s novella. With a background in literature and film, and a taste for half-marathons, Andrew’s inspirations range from Virginia Woolf to Wes Anderson to his Adidas running shoes. You can find Andrew on Twitter and LinkedIn.