360 Photo Ads drive 4.1x ROI (Omnivirt Case Study)
This quick look shows how 360 Photo Ads drive over 400% ROI when compared to flat photo ads. Use VR for advertising and see huge returns.
Insights From an Industry Leader
Omnivirt, one of the leading ad platforms for delivering 360 VR content, has run 1000+ campaigns.
Their CEO Brad Phaisan was kind enough to share some large scale insights via this Medium post from November 2017. We've pulled out the most interesting information and shared it below.
While 360 VR content shows exciting lift in nearly every stat that a marketer could want to track, one insight was particularly eye-catching to our 360 ad team.
As you can see in this Omnivirt graphic, 360 photo ads have seen +300% click through rate and +410% conversion rates when measured against flat photo content. In terms of advertising with 360 vs 2D content, immersive media reigns supreme.
The Ad Display Unit
If you’ve seen some Omnivirt demo ads, it’s easy to understand why this ad format is outperforming flat content by leaps and bounds.
Omnivirt’s ad delivery unit bounces the user around a 360 space, giving a quick sample followed by a slow pan.
Their demo ads aren’t necessarily hallmarks of incredible design, but they do the trick (and do it well enough to lift CTR and CVR by 3x and 4.1x respectively).
setting the benchmark
These statistics excite our team because they set a very clear benchmark for ad performance. Now the question is... what would it take to beat these numbers with your next campaign?
Beaumonde's unique 360 ad creative presents your path towards taking the lid off your marketing campaigns. It's a wide new world of advertising... don't be scared to try something you've never done before.
With our content and Omnivirt's ad platform, you can engage customers, fans and users on all platforms in fascinating new ways.
If you have any questions about what 360 / VR means for your marketing and ad campaigns, we'd love to help answer them over email at firstname.lastname@example.org.
Author: Shep Bryan, co-founder of Beaumonde.